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![Prepare for ASIC to focus on small end of town](https://images.squarespace-cdn.com/content/v1/64530f71d8864b7b2272a694/1684215200373-CXAWDHYCMC8BK1RJPQ1L/Conrad+Travers.jpg)
Prepare for ASIC to focus on small end of town
Businesses need to plan for the fact that ASIC could come into their business. Explaining something away or saying “I haven’t done that sorry” no longer cuts it when you run a licensee. If they do come in, they are not going to worry about how you feel.
![Watch the knee-jerk when thinking about self-licensing](https://images.squarespace-cdn.com/content/v1/64530f71d8864b7b2272a694/1684205214801-QMXYOFL3OFOEJI0M2MSE/Conrad+Travers.jpg)
Watch the knee-jerk when thinking about self-licensing
Make sure you understand all the risks and costs of self-licensing. A common view is that the cost to go self-licensed is minimal and there are players out there to help with the application and the outsourced services, particularly compliance. While this is true to a certain extent, my view is that it excludes some pretty important considerations.